The traditions of business don’t always serve the modern entrepreneur. When you think of a business plan, you probably think of a 100-page document that is filled with graphs and charts, delineates all of the prudent, financial aspects of your business, and would impress investors or lenders. Those heavy-handed plans are still important in a funding round because no one will give you money if they don’t see the potential to make their investment back. But – what if you’re not quite there yet? There’s no need to build out a bulky, overly-detailed business plan at the early stages of...

LAUNCH LECTURE:  April 2018 TOPIC: Launch Marketing Strategy You are in the final stages of your launch planning (WOOHOO!) or maybe you’ve already launched....and you are gearing up to market your brand new business. Your product is fantastic. Your brand is equal parts purposeful and engaging. You have poured your heart into this baby and it’s AMAZING but… no one has found you, raved about you, or purchased your product. The logical next step is to throw in the towel and stick with your day job, right? No way! Your job is only half-done. It’s time to put yourself (and...

What’s in a Name? How to Decide What Your Business Should be Called You have an idea for an amazing business – you have so many ideas for what you want to sell, who would be excited about your product or service, and all the problems that will be solved now that you’re going into business for yourself. There’s only one BIG problem: What will you name it? Until you have a name for your business, you can’t secure a domain for your website, figure out your logo, or set up social media accounts – your business can’t even formally...

It’s called "Impostor Syndrome." We don’t feel welcome to have the success or positive experience of others. We don’t feel welcome to be doing what we are doing, or what we want to do, because there’s something different about us – we’re younger, older, newer, more X, and less Y than those other people who are surely better than we are. You might feel like an impostor as you consider starting a business or as you’ve just taken the leap toward entrepreneurship but you are actually right where you belong. Entrepreneurs come from all types of lifestyles, have all different...

What would you be doing if money was no object and your life was magically *funded*? After your closet is spruced and you’ve found the home of your dreams, you would still have to spend the rest of your days doing something. Would you travel more? Host more get-togethers? Take pictures of your dog? Donate to charity? Foster children? Start a band? Found a non-profit? Design clothing? Plan weddings? Craft all day? Drink all the wine? Write novels in a cabin in the woods like me? I’m here to tell you an exclusive secret. There are people out there right...