LAUNCH PLANNING BLOG

LAUNCH LECTURE:  April 2018 TOPIC: Launch Marketing Strategy You are in the final stages of your launch planning (WOOHOO!) or maybe you’ve already launched....and you are gearing up to market your brand new business. Your product is fantastic. Your brand is equal parts purposeful and engaging. You have poured your heart into this baby and it’s AMAZING but… no one has found you, raved about you, or purchased your product. The logical next step is to throw in the towel...
What’s in a Name? How to Decide What Your Business Should be Called You have an idea for an amazing business – you have so many ideas for what you want to sell, who would be excited about your product or service, and all the problems that will be solved now that you’re going into business for yourself. There’s only one BIG problem: What will you name it? Until you have a name for your business, you can’t secure a...
It’s called "Impostor Syndrome." We don’t feel welcome to have the success or positive experience of others. We don’t feel welcome to be doing what we are doing, or what we want to do, because there’s something different about us – we’re younger, older, newer, more X, and less Y than those other people who are surely better than we are. You might feel like an impostor as you consider starting a business or as you’ve just taken the leap...
What would you be doing if money was no object and your life was magically *funded*? After your closet is spruced and you’ve found the home of your dreams, you would still have to spend the rest of your days doing something. Would you travel more? Host more get-togethers? Take pictures of your dog? Donate to charity? Foster children? Start a band? Found a non-profit? Design clothing? Plan weddings? Craft all day? Drink all the wine? Write novels in a...
The truth is many entrepreneurs skip over essential aspects of their business in the beginning, thinking they aren’t important. Here’s where the scary part exists! When you skip important aspects of your business in the beginning…you don’t always see the damage that you’re doing.  You just think you’re being efficient, right?  In reality, you could be leaving detrimental holes in the foundation of your business that can affect your future success. Let's dive into 6 critical mistakes to avoid while starting your own...
Put simply, this is a modern method for fresh entrepreneurs to build their business smarter, faster and cheaper. By following a systematic process, you can put ideas into action much easier. It’s time to get rid of feeling stuck or overwhelmed with the idea of building a business. I’m here to give you a push in the right direction....the push forward! What’s that saying, “if you wait until you’re ready, you’ll be waiting forever?” That’s my mindset in a nutshell. Don’t...