We've been talking a lot about business plans, which makes it the perfect time to share my recent chat with Chasiti about what she is finding most helpful while working on her own business plan as she uses The Launch Planner. If you remember from my latest Launch Lecture, I mentioned that one option for writing a business plan is simply filling in bullet points for each of the main sections. That's exactly what Chasiti has been doing.  Brilliant! As you'll hear her mention in the video below, these are the main sections that she's including in her version of a business plan: Identity...

As we look back at the month of March, I took a moment to sit down with our friend Chasiti to discuss what progress she made on her new business.  Overall, her goal was to catch up on lost time in February in order to finish items in the BUSINESS stage. The top priority was working on her business plan and reviewing it with her SCORE.org mentor.  As she points out in the video, the main insight she discovered during this project was that a business plan doesn't need to be a long, formal document (unless you're seeking out financial assistance or investors)....

Hi ladies!  Can you believe it's already March? Time....it's a funny thing, isn't it? One week it can fly by...and yet another week, it seems to slow down. Especially when you're starting a business on the side.  Not only is most of your time filled with a day job and the usual weekly obligations, but then all of sudden one week life hits you with a big personal issue.  It can get extremely hard to fit in time for building your new business.  That's exactly what Chasiti and I talked about when reflecting on the second month of her entrepreneurial journey.  If you missed the...

Hello fellow launch ladies! Welcome to the start of "A Launch Lady's Journey," a blog solely dedicated to following a female entrepreneur on her path to launching a new business.  Like many of you just starting out, Chasiti Gaines wanted to focus 2018 on officially launching her ad agency. Yet, she was struggling with what to focus on and where to spend her time.   Knowing that so many others were facing the same challenges, we decided to partner with Chasiti so she could graciously share her story of building a business step-by-step using The Launch Planner.  The BIG Surprise 🎉 I’ll be collaborating with...