You know you are capable of anything.

Yet you struggle to find enough time for everything.

You know you want a more passionate way to live your days.

Yet you are trying to just make ends meet for your family.

You know you want something more.

Yet you need more time, more money, more help.

We are helping women around the world start a business from nothing.

And we want you to be a part of it.


We feel that every woman should be able to follow her heart and not be held back by hurdles (like working a day job, raising a family, or struggling to make ends meet).  Our goal is to help you get focused, prepared and organized.  That’s what planning does.  It can be the answer to every obstacle. 



Most planners are made for everyday life.
Our planners are focused on starting a new business.

  • Find more time to actually DO this business by planning out your launch.
  • Plan a business on the side of a day job by better prioritizing your time.
  • Get way more done each week with intuitive business planning templates.
  • Avoid feeling overwhelmed with our proprietary 6-stage launch process.
  • Save startup money with invaluable, insider resources, tips and tools.



Shawna Brea started her entrepreneurial journey as a resourceful 11-year-old who used her collection of ink stamps to create a portfolio of personalized greeting cards that she sold door-to-door around the neighborhood. (That was back in the 80s in Fargo, ND of course.)

Her road to success since then included many tough lessons, cry sessions, and beautiful blessings. Her first business never took off, but she was determined to learn everything she could on running a company and earned her MBA in Entrepreneurship in 2010.

After successfully growing her own marketing agency, The Start Studio, over the course of five years, Shawna returned to her passion of reaching  women on a more intimate level. By combining her experience and education she created the first-of-its-kind planner for female entrepreneurs.

Her commitment to support and celebrate ladies who launch forms the foundation for all that we do.